SurveySensum

You should always brainstorm ideas and strategize your business activities according to your customers. However, a single approach does not work for everybody since every customer and their journey is unique. That’s where customer segmentation becomes helpful. It helps business owners and marketers to understand their customers better and fulfill their unique requirements.  So, what is Customer Segmentation?  Customer segmentation is a method in which you classify your customers into groups that reflect similarities such as  demographic, geographic, behavior, and psychographics, helping  you to market each customer more easily and effectively.  Moreover, these customer groups can be utilized to create marketing personas. The marketing personas are basically a representation of a customer segment, and it is common for companies to build various personas to meet their diverse customer segments. Click to read more:   https://www.surveysensum.com/blog/what-is-c...

  Boost customer loyalty with dynamic NPS Software Create engaging NPS surveys, gather valuable feedback from customers, measure loyalty, analyze their opinions, take timely action, and close the loop with SurveySensum’s advanced NPS software. NPS: A Quick Overview  NPS or Net Promoter Score is a simple metric used to gauge customer loyalty. It is measured by asking customers how likely they are to recommend your product or service to their friends or acquaintances.  NPS is a critical metric that every company should consistently measure as it indicates the future growth of your organization.  How? Higher the NPS score, more satisfied are your customers and more effective your customer experience would be. However, if the score is low, it is an indication that you need to improve and provide a better  experience and service to the customers. Click to read more:   https://www.surveysensum.com/customer-experience/nps-software/

  What is Customer Experience Management (CXM)? The system of marketing tactics, technologies, and processes that concentrate on customer engagement, satisfaction, and experience is called Customer Experience Management. It is only by knowing the needs of customers can you create and deliver incredible experiences. And how can you achieve it? By listening to your customers across all touchpoints on all channels, analyzing their feedback, and acting on it! But there is one common question that always confuses people! Click to read more:   https://www.surveysensum.com/customer-experience/cxm-customer-experience-management/

I recently bought a very expensive pair of Colorblind Glasses from Pilestone. But they didn’t work! I requested a refund but the app somehow created a replacement request.  The glasses were picked up. But I didn’t receive any replacement or the money! I reached out to customer care which I heard was very good. They asked me to wait for a week. After a week, they referred me to some other department. And a week after that, they said that the refund has been processed but it’s the bank’s fault! I received the money after one call to the bank. But, I am NEVER going to buy from the Pilestone again. Why? I was  unhappy with the way my case was handled . I hate  explaining the issue  to multiple agents again and again. The  agents  were  untrained . They had no clue what they were supposed to do. No  one even made the  effort to understand the root cause . It seemed like I was talking to multiple teams from different companies. They kept on  d...

  What is a Pulse Survey? An employee pulse survey is a quick and easy survey approach used to determine the levels of satisfaction and engagement among employees. It consists of a short and regular set of questions sent to employees. As the name suggests, pulse surveys are carried out to continuously gain employees’ opinions on job-related roles, interactions and associations, and the overall work environment. How is a pulse survey different from an annual employee engagement survey? There are three major differences between pulse surveys and annual employee engagement surveys. Pulse surveys are Conducted more frequently Short Follows a continuous sequential approach Click to read more:  https://www.surveysensum.com/customer-experience/pulse-surveys/