Almost everything you need to know about Customer Segmentation


You should always brainstorm ideas and strategize your business activities according to your customers. However, a single approach does not work for everybody since every customer and their journey is unique. That’s where customer segmentation becomes helpful. It helps business owners and marketers to understand their customers better and fulfill their unique requirements. 

So, what is Customer Segmentation? 

Customer segmentation is a method in which you classify your customers into groups that reflect similarities such as demographic, geographic, behavior, and psychographics, helping you to market each customer more easily and effectively. 

Moreover, these customer groups can be utilized to create marketing personas. The marketing personas are basically a representation of a customer segment, and it is common for companies to build various personas to meet their diverse customer segments.

Click to read more: https://www.surveysensum.com/blog/what-is-customer-segmentation/

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