Posts

Expert Advise on the Impact of Color Coding the NPS Scale

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There has been a lot of discussion around the NPS surveys, but one question, however, remains unanswered –  Should you color code the NPS scale? Mr. Tanuj Diwan, Head of Product at SurveySensum, took this discussion to LinkedIn, and many interesting and informative insights were shared by CX thought leaders.  And with many expert people sharing their thoughts, we collated everything here to give you a comprehensive picture of the controvertible topic of color coding the NPS Scale. Click to read more:   https://www.surveysensum.com/blog/color-coding-nps-scale/

How did Indomobil Nissan boost its survey response rate with WhatsApp surveys?

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Are you happy with the response rate on your current surveys?  If not then you are still a part of the large crowd struggling with the low survey response rates.  Indomobil Nissan was toiling with the same. But now, Indomobil Nissan boosted its response rate by 35% with WhatsApp surveys. Yes, I’m not kidding! Earlier, they were getting only a 5% response rate on the phone surveys – not enough feedback to make any conclusions. So they shifted from traditional phone surveys and started using WhatsApp surveys. Why WhatsApp? – Because that’s where your customers are. And not just that, 80% of messages sent on WhatsApp are seen within 5 minutes. This platform lets you know that you are just a message away from taking feedback, listening to the customers, or getting support from the brand. And Nissan successfully leveraged it! Let’s first talk about WHY Nissan started looking for an alternative survey method in the first place. Click to read more:  https://www.surveysensum.com/...

Why SurveySensum is the best Google Form Alternative?

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Did you also send your first customer survey through Google Forms? Well, almost everyone has. It is one of the easy-to-use and free platforms available in the market.  .. but are you still using it? If yes? Then how are you adding logic to your surveys? Or, integrating the platform with your CRM? Exactly for these reasons and many more, it is time to go beyond Google Forms to better feedback platforms in the market.  Let’s deep dive into it. Click to read more : Google Form Alternative for SMEs

10 Best Product Feedback Tools to look for in 2023

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Did you know each year more than 30,000 new consumer products are launched and 95% of them fail” – Harvard Business School  No one wants to be in that 95% category, right? But how to avoid it? How to create a successful product that fits the market needs, resolves customer challenges, and also has a competitive edge?   A Product Feedback Tool is an answer.  A feedback platform that helps you analyze your product from the customers’ eyes and lands in the successful 5% category, saving you months of effort and brainstorming. Click to read more:  https://www.surveysensum.com/blog/best-product-feedback-tools/

How to analyze WhatsApp Survey feedback?

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  Did you know “Indosat did 20 times more surveys in the last 6 months than in the past 1 year?”  Wondering how? Well, earlier they were struggling with getting responses from their customers via calls. And low response rate means, less customer interaction, and reduced sales. So, what did they do? –  They shifted to WhatsApp surveys. Why? Because customers now prefer other platforms in the market, especially, WhatsApp. “That’s why 80% of messages sent on WhatsApp are seen within 5 minutes. – INC42” Click to read more:  https://www.surveysensum.com/blog/how-to-analyze-whatsapp-survey-feedback/

How customer success teams can improve customer retention with VOC?

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Did you know Zara doesn’t spend a penny on marketing? And yet, it has the most loyal customer base.  – But, why? Well, one thing that Zara does is, it knows what to focus on and how to make its customers happy. That’s why they take customer feedback SERIOUSLY.  And that’s where VOC comes into the picture. So, what is VOC? Click to read more:  https://www.surveysensum.com/blog/improve-customer-retention-voc/

Benefits of WhatsApp Surveys & why you should consider it

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  Are you happy with the response rate on your current surveys?  If not, you are still a part of the large crowd struggling with the low survey response rates.  But this needs to change. Because if you won’t get enough responses on your surveys, how will you know what’s working and what’s not? So, to stand out from the crowd, many businesses have shifted from traditional surveys and started using WhatsApp surveys – and boosted their response rate by at least 40%. How? – Because that’s where their customers were. And yours are too. But why WhatsApp surveys? Why not any other platform? In this, we will be talking about the benefits of WhatsApp surveys, why you consider it, and how to run a survey on WhatsApp.  Click to read more:  https://www.surveysensum.com/blog/benefits-of-whatsapp-surveys/